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with jim atchison and began asking him where is seaworld's growth going to come from. >> we have a lot of ways to grow. our core business is very strong. we operate 11 parks around the country, and we're generating great growth through them. we have other ways like our intellectual property, our brands and trademarks that we can monetize as well moving forward. and that's a strength of ours. and then there are other new park concepts that we can look at. we're opening a new park in california this year, ayachtica water park. >> but you face a lot of competition from people like disney, six flags. what are you going to do to get more people come to your park? >> i think focus on having a different sheet of products. we have 57,000 animals in our care and the know-how to care them. we present them in a way that inspires people. as long as we stay differentiated, people connect with that. >> so a day pass costs from $80, $90. are people ready to pay that much? >> sure, sure. we have millions and millions of people who have already paid that much. think about it, though, it's a great value
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